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Rogers launches the HTC Shift UMPC in Canada

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Rogers launches the HTC Shift UMPC in CanadaWith a 7-inch "slide-n-tilt" touchscreen, 40GB hard drive, WiFi, quad-band (850/900/1800/1900Mhz) GSM, tri-band (850/1900/2100Mhz) 3G/HSPA, Bluetooth 2.0 and full QWERTY keyboard - packed into a package weighing in at just 1.8 pounds - the HTC Shift is a UMPC that redefines what it means to be mobile.

The HTC Shift runs Windows Vista Business edition and is being touted as the first UMPC to feature push email. Combined with SnapVUE, the HTC Shift offers users the best of Windows Vista while giving instant access to emails, calendar, and contacts - with no need to wait for the device to boot up.

And, to keep its customers on the cutting edge of wireless mobility, Rogers Wireless has just launched the HTC Shift in Canada. Rogers is offering the HTC Shift at a $1,599.99 price point (3-year contract on minimum $50 Flex Rate Data Plan required).

Full press release on the break.

Rogers Wireless First to Introduce Groundbreaking HTC Shift Mobile Computer in Canada
World’s first mobile computer with push email combines the power of Windows Vista and the speed of Canada’s most reliable wireless network.
TORONTO, Canada — May 22, 2008 — Rogers Wireless, the leading wireless carrier in Canada, and HTC Corp., a global leader in smartphone design and manufacturing, today announced that the world’s first mobile PC with push email - the HTC Shift™ – mobile computer will be released in Canada by Rogers Wireless, on Canada’s fastest mobile network from the people that built Canada’s most reliable network.

The state-of-the-art HTC Shift X9501 is a pure data powerhouse that gives customers the best of all worlds; the power and familiarity of Windows Vista, the comfort and ease of touch screen technology via the Microsoft Origami™ Experience 2.0, and the impressive speed of the Rogers 3G HSPA (High Speed Packet Access) network for an unmatched mobile computing experience that can be used seamlessly around the globe. With a sleek design that is half the size and a fraction of the weight of a standard notebook, the HTC Shift X9501 combines extreme portability with cutting-edge software like HTC SnapVUE™, which gives customers instant access to true push email and SMS with up to three days of battery life.

“Rogers Wireless is committed to providing our customers with the very best in innovative mobile devices and services to help them save time,” said Mansell Nelson, Vice President, Business Product Management, Rogers Wireless. "The HTC Shift brings together great design, intuitive software and amazing connectivity, all running on Canada’s fastest mobile network to deliver a compelling solution for our customers that are on the go.”

“We are proud to be partnering with Rogers Wireless to bring the HTC Shift to our valued Canadian customers,” said Jason Mackenzie, vice president, HTC America. “The combination of Rogers’ exclusive HSPA network and our cutting edge computer results in a powerful mobile solution that will keep busy professionals in Canada connected wherever they may be.”

Device Features
The Shift is the first device to feature HTC's innovative SnapVUE™ technology. SnapVUE provides instant access to emails, calendar, SMS messages and contacts, without the need to fully boot up the computer, which helps conserve power and extend battery life and most importantly, saves users’ valuable time. Also a great multimedia companion, the HTC Shift utilizes Windows Media Player 11 to provide easy access to music, videos and photos. Other features include:

· 7" touch sensitive 'slide-n-tilt' screen
· Windows Vista Business edition
· Front Facing camera for video conferencing
· Biometric finger print scanner
· 40-gigabyte hard drive
· Light weight at 1.8 pounds
· Integrated 802.11 b/g Wi-Fi connectivity
· Operates on the Rogers Wireless network and Tri-band HSPA
· Bluetooth® 2.0

Additionally, Rogers and HTC will deliver a software update to customers within three months, which will enable GPS connectivity and robust map and navigation capabilities through TeleNav.

Pricing and Availability
The HTC Shift X9501 will be available for purchase in Canada on May 22nd exclusively at select Rogers Wireless retail locations for the promotional price of $1,599.99 based on a three year term with a minimum $50 Flex Rate Data Plan. For more information on the HTC Shift, please visit

About Rogers Wireless
Rogers Wireless provides wireless voice and data communications services across Canada to more than 7.4 million customers under both the Rogers Wireless and Fido brands. Proven to operate Canada’s most reliable wireless voice and data communications network, Rogers Wireless is Canada’s largest wireless provider and the only carrier operating on the global standard GSM and highly advanced HSPA technology platforms. In addition to providing seamless roaming in more than 200 countries with its GSM based services, Rogers Wireless also provides wireless broadband services across Canada utilizing its 2.5GHz fixed wireless spectrum. Rogers Wireless is a subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RCI), a diversified Canadian communications and media company. For further information, please visit

About HTC
Founded in 1997, HTC Corp. (HTC) designs, manufactures and markets innovative, feature-rich smartphone and PDA phone devices. Since its establishment, HTC has developed strong R&D capabilities, pioneered many new designs and product innovations, and launched state-of-the-art PDA phones and smartphones for mobile operators and distributors in Europe, the U.S., and Asia. These machines are available as HTC devices and as products individually customized for operator and device partners. HTC is one of the fastest-growing companies in the mobile device market. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit


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