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Samsung Electronics Co. Ltd., has launched its first open market phone - Samsung MAX in the CDMA segment.

The slider is launched through the company's own distribution network and aiming at the growing CDMA market, will be available to both Tata Indicom and Reliance Mobile subscribers.

Hyundai Kim, Vice President and Head - CDMA Division, Samsung Telecommunications India Pvt. Ltd., said, "We expect to fuel the growth of the Indian CDMA industry through the launch Samsung Max in the open market. Fully feature loaded Samsung Max is launched to serve the Multimedia needs of the CDMA consumer. The availability of CDMA phones in the open market will provide Indian consumers freedom to choose network operator's of their choice".

Samsung maintains that the Samsung Max is a complete multimedia phone localized to suit Indian needs.

The phone sports a 1.9-inch 262k TFT screen and a 1.3 MP camera. It has Bluetooth, R-UIM card support, expandable memory, an integrated FM radio, voice recorder and an MP3 player. Other features include Indian Calendar, Panchang, Mobile Prayer, Cricket Scorer, Hinglish SMS, Mobile Tracker and SOS alert.

The phone also has some additional security features like call lock which restricts others from receiving or making calls from the handset.

Dinesh Sharma, Marketing Head - CDMA Division, Samsung Telecommunications India Pvt. Ltd., said "Samsung aims to roll out Max through open market distribution in a phase wise manner.

Currently, the MAX will be available only in Delhi and Mumbai for Rs. 7,500, but by December 2007 it will be available in several other large cities.

Labels: Samsung

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