- Browse Archives -      March 2007 April 2007 July 2007 August 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008 August 2008 September 2008 October 2008 November 2008 December 2008 January 2009 February 2009 March 2009 April 2009 December 2010 January 2011 February 2011 March 2011 April 2011 May 2011 August 2011 November 2011 December 2011 January 2012 September 2023

Remember the Samsung YP-P2 that was launched on the US about one year ago? I bet you do because it is a slick portable media player. The good news is that BMW will launch an exclusive edition of the device.

This promotional strategy can be considered good and bad at the same time: on one hand you’ve got the BMW and PMP lovers that will surely enjoy the product, on the other hand you’ve got the conservative motorcycle riders that talk about the dangers of being on the road and listening to music at the same time. Who wins this war? Probably the first group.

Anyhow, the Samsung YP-P2 BMW Edition doesn’t have a price yet, but expect it to be high. It will include some kind of promo material, like a BMW logo placed on the front/back, a couple of videos, and some backgrounds.

About the player:

It features a touchscreen interface also known as “EmoTureTM UI” and the display settings are normal for a 3-inch screen that provides a 16:9 aspect ratio.

Labels: Samsung

---

---