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Products, whatever the domain might be, have the right to behave on market in the manner they “please”, when competing with similar “entities”. They are not all meant to succeed; more than that, some of them disappoint their creators, despite the fact that, at a first glance, nobody would have guessed such a thing. When tragedies happen, marketing departments try their best in finding what went wrong. Sometimes, there’s a chance for those products to be improved, in order to reach the spotlight.

Take Sony Ericsson T303 for example. The device was first announced in the first quarter of 2008, sometime in March, and didn’t knock down its rivals whatsoever. Yes, it’s a small device, indeed, and is provided with a lightweight case that has only 93 grams, but no more than that.

The device was designed as an entry-level phone, equipped with a basic set of features, so it didn’t have the premises to become an important and stunning player.

Given the context, in order to increase sales of the T303, the guys over Sony Ericsson came up with the idea of customizing the exterior of the device. The result is an entry-level slider with some daisies on the back case that will be known under the name of – guess what? – Sony Ericsson T303 Daisy Edition. The device will be sold exclusively by T-Mobile for an amount of £49.99, meaning $75.The Sony Ericsson T303 “has soft edges, metal details and a mirror glass display”. As far as the features are concerned, the phone is equipped with tri-band GSM/GPRS, 1.8-inches 128x160 TFT display, a 1.3 megapixel camera with zoom (which isn’t impressive), MP3 ringtones, Bluetooth, which enables hands-free connection and file sharing, FM radio, Java games and 8MB of internal memory.

Weighing 93 grams and measuring 83x47x15 millimeters, the phone provides up to 9 hours of talk time and up to 400 hours of stand-by time, while the charge time is of approximately 2 hours and 30 minutes.

Labels: sony ericsson

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