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Xperia X1 Launching on 30th September 2008

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Xperia X1 Launching on 30th September 2008Sony Ericsson has finally announced that their much awaited Xperia X1 will make an official appearance on the 30th of September 2008. It will initially be available to consumers in the UK, Germany and Sweden. The handset will be available in other markets across Europe, Asia and Latin America throughout Q4 2008.

To start the countdown to the launch of Xperia X1, Sony Ericsson will host a live global webcast on September 15 at 13:00 GMT + 1, offering viewers the first in-depth demonstration of the handset. The web cast will also premiere the first episode of an alternative reality thriller Johnny X. To register to view the web cast and Q&A session with Xperia X1 Senior Product Manager Magnus J Andersson, please visit:www.sonyericsson.com/premiere.

"The in-depth demonstration on the web cast will showcase how this handset is truly unique. The nine panel eco system puts the user in total control of the primary experiences available on the phone and allows consumers to personalize the panel interface to suit their needs and lifestyle. The Xperia X1 has the highest quality screen on the market, four-way navigation keys and optical joy stick to give a stressless browsing experience and, with its super fast processor and network speed the Xperia X1 really bridges the gap between personal, entertainment and work mobile needs," said Rikko Sakaguchi CVP and Head of Creation and Development at Sony Ericsson.

"The panel interface is a perfect way to reflect your personality and can be tailored and changed to suit your exact needs at any given time. No two Xperia X1 will ever have the same combination of panels on the phone; we are all individuals and deserve to have a phone that reflects that", said Lennard Hoornik, Head of Marketing at Sony Ericsson.

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