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LG has released, without creating too much of a stir, a new affordable clamshell, the LG KP152. Don’t hurry up to go grab the device, because for the moment the handset is apparently available only on the LG Brazil website, but rumors say that it will be released in Europe too, in Russia for the beginning, starting this month.

You have to admit that the phone is unbelievably appealing, despite it quite simple design. LG KP152 is surely an elegant device, but unfortunately its features are not at all ones to crave for. The phone might represent the beginning of LG’s new campaign to conquer emerging markets with basic devices, similar to what Nokia is doing with their recent introduction of affordable cell phones and innovative devices specifically for people in emerging markets.

Therefore, the features and capabilities are more than weak, there’s no doubt about it. Among the main specs of LG KP152 are included: a tri band GSM/GPRS connectivity, FM radio, VGA photo camera, a TFT display with 65k colors (its resolution is not known) and a 800mAh Li-Ion battery. So, if you’re one of those guys who are hunting the latest in technology, there’s no way for you to ever buy this.

Still you’ll remember the device, as it measures 88 x 47 x 17.3 millimeters and weighs only 80 grams. It’s rather uncertain what amazes the most, the low price or the way these measurements have been combined. On the other hand, the phone provides up to 3.5 hours of talk time and up to 350 hours of stand-by time.

Rumors say that LG KP152 will be the first in a long line of such phones, designed and developed to conquer emerging markets with cheaper and simpler devices and this approach might be the result of a survival plan the company came up with, in order to make it through the dark financial world crisis.

As I said before, unfortunately, this phone is available only in Brazil for the moment, but it is expected to arrive in Europe as well, probably in Russia at first, and it will most likely be available in two colors: red and black, with a retail price of somewhere around $100.

Labels: LG

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