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Reevoo is an independent publisher from the United Kingdom that keeps track of impartial customer reviews of different products including cell phones. It works with companies like Vodafone and Orange and the site’s visitors can find a helpful resource of information helping them to decide what to buy according to their needs and the reviews displayed online.
In its latest press release, Reevoo announced the results of a survey of 31,000 customers, which shows the best and worse features people encountered at cell phones after purchase.
Results are published on the Decide What to Buy blog, where we had the chance to read about what statistics say.

It seems that what customers appreciate most is the cell phone’s design, followed by compactness, built-in camera with video recording capability, music player, web browsing and organizer, while the email functionality is on the last position in their Best Bit top.
The worse features used in their cell phones include the battery life which is too short, then comes the navigation and keypad input, software problems, sound quality, synchronization with other devices, and screen.
Are you wondering what cell phone models people prefer? Well, let’s see. Here we have the Nokia N95 on the first place, a much appreciated handset for its camera, but disappointing with the battery life. The next phone is another Nokia, the 6300, liked for compactness and liked less for its battery life. Samsung G600 has a good camera but its battery doesn’t provide enough talk time, while Sony Ericsson K910i seems to be one of the best choices when it comes to music on the go, and less spectacular when talking about battery life.
The SE W580i has the same good and bad points, while the SE K850i has a high percentage of satisfaction for its camera functionality. Here, the bad points are related to the navigation/keypad input.
People like the LG KU990 Viewty because it just looks too good, but the navigation/keypad functionalities are not at the same level.
Nokia 6500 classic looks good but has less impressive battery life.
Another Sony Ericsson cell phone liked for its small and compact form factor is the K880i with poor navigation/keypad input, having the same issues in customers’ eyes, like the Samsung U600.“It was surprising that the most popular responses had nothing to do with a phone’s features, but more on the look and size,” said Chris Winstanley, spokesman for Reevoo.com. “We are seeing eye-catching phones such as the LG Chocolate and designer handsets from the likes of Prada and Ted Baker serving this market. But slim and sexy handsets with all the trimmings come with a few sacrifices, because they don’t have the battery life of larger models and their small size tends to make them harder to use.”
“People are using their phones like miniature entertainment centres and are demanding better mobile functionality, while not losing sleekness. The challenge for consumers is to find a balance between the functions they need and the performance they want from their phones.”
Chris Winstanley added, “Consumers are spoilt for choice when purchasing a mobile phone and their expectations are growing. With the credit crunch, consumers want to feel confident that they are spending money wisely. Most people rely on recommendations when buying a new mobile phone as it’s difficult to have confidence without testing it out or talking to people who own them. This is where genuine reviews can really help consumers’ confidence prior to making a purchase.”

Labels: Other mobile phone brands

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