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Today Greystripe announced that they will now start offering advertisers the ability to target the iPhone audience for the first time through rich media ads including Flash IAB medium rectangles and game-in-game (or “tailgate”) ads. The largest ad-supported applications and games network has made marketing to the iPhone mobile audience turnkey for agencies, digital media buyers and brands by supporting online ad servers like Google’s DoubleClick and Microsoft’s Atlas.

“Greystripe’s rich media ads performed extremely well for us,” said Michelle Mayorga, Mobile Director at Rock the Vote, a Greystripe advertiser. “Advertising in the iPhone with highly engaging ads was perfect for our mission to build the political power of young people because the iPhone reaches a highly targeted demographic.”

“Greystripe is looking to address the lack of advertising standardization in mobile by committing to IAB online formats,” said Michael Chang, CEO and Co-founder of Greystripe. “We have made it easy for advertisers by removing barriers to execution. Brands like Jeep, RadioShack, New Line Cinema, Rock the Vote and Yahoo! have seen strong results.”

Labels: Iphone

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